The company's top title, Auto Trader, has scene its print edition lose more than 90% of its circulation over the last 13 years. In contrast, the Autotrader.co.uk website has become the go-to online marketplace in the UK for buying and selling new and used vehicles, with website traffic growing 13% a year, pulling in 11 million unique visitors - 3.5 million from mobile users..
The company's interim CEO praised the role that their print magazines played in developing the brand, but noted that
"With a marked shift by consumers and dealers to online platforms as a means of accessing information and buying and selling vehicles, we continue to innovate to ensure that we offer them the products and services they require through their channels of choice.”Source - Auto Trader owner Trader Media Group to close print portfolio next month, The Drum
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