Thursday, May 9, 2013

UK's Trader Media moves from print to digital

UK's Trader Media Group, publisher of Auto Trader and related titles, has announced that it will shutter all print editions next month and focus on digital editions.
  The company's top title, Auto Trader, has scene its print edition lose more than 90% of its circulation over the last 13 years.  In contrast, the website has become the go-to online marketplace in the UK for buying and selling new and used vehicles, with website traffic growing 13% a year, pulling in 11 million unique visitors - 3.5 million from mobile users..
  The company's interim CEO praised the role that their print magazines played in developing the brand, but noted that
"With a marked shift by consumers and dealers to online platforms as a means of accessing information and buying and selling vehicles, we continue to innovate to ensure that we offer them the products and services they require through their channels of choice.”
Source - Auto Trader owner Trader Media Group to close print portfolio next month, The Drum

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