Thursday, May 2, 2013

US Newspapers Circulation Report

The Alliance for Audited Media (AAM) - formerly known as the Audit Bureau of Circulation (ABC) - has just released its report on newspaper circulation as of last March.
  Overall, digital circulation continues to rise, as print circulation stagnates or falls.  Total daily circulation numbers were down 0.7% over the last year, and Sunday circulation fell 1.4%.  In contrast, digital circulation was up 36%, and now accounts for 19.2% of all newspaper circulation.
  The Wall Street Journal remains as the circulation leader, with a total average circulation of just under 2.4 million (with a circulation increase of 12.3%). (I'm going to round to the nearest tenth of a million).  The New York Times moved up a spot to second, with a total average circulation of 1.9 million, posting an increase of 17.6% to move past USA Today, whose average circulation fell 7.9%, to 1.7 million.  The New York Times was also the only newspaper in the Top 25 where digital circulation was higher than print circulation, with digital accounting for 60% of total circulation.  Rounding out the top five are the Los Angeles Times, with average daily circulation at 0.6 million, and the New York Daily News at 0.5 million.
  For most of the rest of the Top 25, average daily circulation was more or less stagnant.  A few papers showed big increases in total average circulation, but most of that seemed to come from the inclusion of "branded editions" (defined as "newspaper-owned products such as commuter, community, alternative-language or Sunday-Select type newspapers") in the total average circulation counts.

Source -  Paywalls Boost Some Newspaper Circs, MediaDailyNews
Top 25 Newspapers For March 2013,  report from Alliance for Audited Media

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