Google sites (principally YouTube) still dominate online video use, attracting 150 million unique visitors who watched 11.3 billion videos. The average online video user spent more than 6 hours watching videos streamed from Google sites. In contrast, Facebook - with its best numbers - had only 61 million unique visitors watching a total of 558 million videos. No other online video source had more than 50 million unique visitors. The report also showed the growing success of a number of YouTube partner channels. Music channels did well - VEVO @ YouTube saw more than 48 million unique users watching 514 million online videos; Warner Music's 26 million users watched nearly 135 million; and UMG (Universal Music Group) pulled in 14 million viewers watching 34 million videos. Several content hosts/aggregators also hit the top 10 - Fullscreen attracted 38 million unique visitors and 241 million videos watched; Maker Studios pulled in 30 million viewers and delivered 363 million videos. ZEFR (formerly MovieClips), host for movie promos and clips, rounded out the Top 5 with 24 million unique viewers and 96 million videos watched.
As expected, video advertising platforms topped the list of online video ads sources - Google streaming 2.2 billion video ads, BrightRoll Video Network following with 1.6 billion, and six others in the Top 10 (two streaming more than a billion ads). Big content streamers showed promise, with Hulu coming in third with 1.4 billion online ads, and CBS Interactive at 565 million.
Source - comScore Releases February 2013 U.S. Online Video Rankings, comScore press release
No other online video source had more than 50 million unique visitors. internet advertising
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