Move towards Global IPTV Cloud

A new service, called PurpleCloud, aims to provide a Cloud-based broadband IPTV service to allow Asian and Indian broadcasters access to the North American, European, and Australian markets.

  The service is a joint venture of Octoshape (provider of cloud-based streaming technology) and video content delivery specialist PurpleStream.  The combination of the two companies' cloud and streaming management technologies should allow the PurpleCloud system to optimize streams to available bandwidth and user devices, allowing users to access streamed content on any Internet-enabled device without buffering. 

Offered as a managed service for broadcasters and OTT operators, PurpleCloud is intended to deliver "stable and dependable HD quality video streams to any device, any platform, in any geography at a fraction of the cost of current delivery services," the press release added.

The two primary delivery mechanisms for broadcasters seeking to reach international audiences are satellites and dedicated Internet-based channels - both of which can be prohibitively expensive for smaller channels and networks, or even leading networks from smaller markets (countries).  The service aims to continue adding content partners and is working on getting the PurpleCloud service added to SmartTV and OTT service bundles.  The next stage will be expansion into the live events broadcast market.

Source -  PurpleStream and Octoshape team to create PurpleCloud global IPTV service,  FierceIPTV