Nielsen released a research report showing that when you move from basic measures of usage and aggregated totals, and start looking at more specific audience behaviors, some interesting differences emerge. As indicated in the table below, people using Hulu to access streamed media were much more likely to focus on watching traditional TV programming on their computers. In contrast, Netflix users indicated their viewing preference was for movies, which they were more likely to view on their TV sets.
The question is whether the differences are based on the two streaming services, what viewing devices are available, differences in the amount of available content in the two services, or some combination of factors?
|
| Hulu | Netflix |
| Watch on computer | 89% | 42% |
| Primarily watch TV episodes | 73% | 11% |
| Primarily watch movies | 9% | 53% |
Source: "
Hulu Primarily TV Destination, Netflix Draws Movie Lovers",
Online Media Daily
No comments:
Post a Comment