Monday, July 11, 2011

DVRs in half of homes by 2016

Analysis from MagnaGlobal predicts the percentage of US TV homes that also have DVRs will reach 50% in 2016 (up from roughly 33% in 2011).  Even more homes will have access to Video-on-Demand, at 58% of TV homes in 2016 (up from 46% last quarter).  Finally, they predict that in 2016, the percentage of homes totally reliant on the Internet for media consumption will reach 15%.
These all reflect a transition to a different model of TV use and consumption that seems to be emerging - a movement from a purely passive audience to one that is increasingly in control of their media consumption.

Source: "Report: DVR Households to Hit 51.3% In 2016", Broadcasting & Cable.

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