Monday, April 18, 2011

Survey shows DVD dominates home video

From Martin Johnson:

In a survey of consumers in March by The NPD Group, the research firm found people "are still using DVDs and Blu-ray discs to watch movies more than all digital-video options combined." In the past three months, 77 percent of consumers reported watching a movie on a DVD or BD, which is unchanged from last year.
The survey of the more than 9,600 people found that 78 percent of home-video budgets were spent on the purchase and rental of DVD and Blu-ray discs. This also included Internet downloads. NPD found that 15 percent was spent on video subscription services like Netflix that offer a mix of physical and streaming rentals.
Executives from Best Buy and Hastings Entertainment said that there's still plenty of life left in movie discs. The executives said that Netflix and Redbox's decision to delay renting videos until 28 days after they've been released has helped boost disc sales.

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