The most recent numbers from the Association of American Publishers show that the E-book ranked as the #1 book format, outselling all other book categories (Hardcover, Paperback, Mass market, etc.). They reported E-book sales of $90 million last February, triple the level from February 2010. The AAP report is based on results from 84 publishing houses, 16 of which offer E-books. Just last summer, Amazon had reported that its e-book sales for the Kindle had eclipsed its hardcover sales, and the addition of Apple's iBooks has helped spur sales, reporting more than 100 million e-books sold in its first year.
Trade publishing houses credit E-Books as generating fresh consumer interest in both new titles and older "backlist" titles (books over a year old). Many reported that those enjoying a new release will often purchase an author's full backlist.
Tom Allen, AAP President commented, "people love books and publishers actively serve audiences wherever they are... (The public) have made e-Books permanent additions to their lifestyle while maintaining interest in print format books."
Sources: "E-book sales triple from a year ago, now top-selling book format," LA Times Technology blog
"E-Books Rank as #1 Format among All Trade Categories for the Month," AAP press release.
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