Apple's helped increase the value of it's various pieces of hardware (iPhone, iPad, AppleTV) through the development of their new "video-tossing" technology - AirPlay. Folks with an AppleTV connected to their TV set will have the ability to "toss" video you're watching on your mobile device to your big-screen TV.
Robert Scoble suggested that this feature, when combined with 3 new apps, has the potential to change viewing habits. Mentioned apps were: TED iPad app (TED lets leading experts talk about new ideas), Squrl (video aggregator), and ShowYou.(social media video sharing app).
Source: "Airplay for All?" VidBlog
"The most important new protocol since RSS: AirPlay (three cool new apps that use it to change how we view TV)", Scobleizer
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