Amazon's announced it will offer a new variation of its ebook reader, the Kindle. Called "Kindle with Special Offers," it offers a $25 price reduction (to $114) for a reader that will offer "sponsor messages and special offers" as the device's screen savers (currently those rotate several book-related images). And it will let Kindle users vote between different offerings, and also allow Kindle owners to set some user preferences in terms of what kinds of offers they are interested in.
It's an interesting concept, and can bring the Kindle to a new price-point, potentially opening up a new market for the Kindle, and a new revenue stream to offset all of us Kindle owners who mostly download free stuff.
Source: "'Kindle with Special Offers' Hits Rhetorical Target, But Is The Price Right?" Mobile Insider
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