As the NYTimes and Rupert Murdoch's The Daily launch major new efforts to construct a viable pay model for online news (or mobile news), Adweek reports on a new survey that raises questions about demand.
A survey in March 2011 found that only 20% were willing to pay for daily online news, down from 23% expressed willingness two years ago. And even among those willing to pay, most said they'd pay no more than $10 a month. Murdoch's The Daily comes in under that level at $39.99 per year, while the NYTimes payment plans start at $15 per month and go up. Regardless of political leanings, Murdoch seems to be the more realistic business model.
Source: "They Still Won't Pay for News," Adweek
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