Monday, April 18, 2011

Online Advertising Continues Growth

From Melissa Grimes:

According to the Interactive Advertising Bureau, online advertising has been slowly rising in the past two year. They have seen a fifteen percent increase in online advertising dollars since 2009 and it doesn't appear to be slowing down any time soon. This was also the first time that the IAB reported on revenues from search and display advertising on tablet and smart phones, which was reported at around 550 to 650 million dollars. The main industries showing increases in their digital advertising spend included retail, packaged goods, health and pharmaceutical, and travel and leisure. The money that is being spend for online advertising is in direct correlation of where the future is heading. We are increasingly becoming more and more of a digital economy and it seems that advertisers aren't being left behind.
Source; "Online Ad Revenue Continues to Rise," NYTimes

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