I'm going to report some results from a recent study that focused on the use of the Web on mobile phones, but I need to throw in one caveat - the news report didn't provide info on what sample was used, so it's difficult to know how far to generalize results. Thus, the following percentages are of respondents:
- 57% access the Web through their mobile phones daily
- 32% access Web search sites through their mobile devices more than they do on their PCs
- 49% have made a purchase through their mobile device in the last 6 months
- 68% use mobile search to find the best prices for goods or services ("There's an app for that!!")
This fits in with some predictions (already coming true in some countries where mobile infrastructure is better and cheaper than land-based Web networks and services), that mobile devices are enhancing access and may become the dominant web access portal.
Source: "
Mobile Web Impacts Shopping Significantly," Research Brief, MediaPost
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