Saturday, March 16, 2013

UK sees boom in digital reading - Infographic

The 2012 National Readership Survey showed significant growth in the use of digital devices for reading newspaper and magazine content with use of tablets and other e-readers doubling, for both magazine and newspaper content.  While they report ownership of those devices was fairly low at the time of the survey, the results indicated that such devices are widely used by their owners for reading newspaper content (44%) and magazine content (27%).  And diffusion of tablets and e-readers continues to expand, suggesting that the importance of digital reading will continue to grow, becoming a significant means of reaching readers.

Source -  National Readership Survey infographic illustrates rise in digital magazine and newspaper

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