“We are not trying to beat ESPN,” (News Corp. COO) Carey said. “Sports is a big, huge arena. We’ve proven we can do some interesting and exciting things. We can enlarge the category and bring a new dimension to it. The key to success for us is to build an attractive business that resonates with consumers."Source - News Corp. To Launch Fox Sports 1, MediaDailyNews
This blog is affiliated with a course at the School of Journalism & Electronic Media at the University of Tennessee, Knoxville. I'll try to use it to share relevant news and information with the class, and anyone else who's interested.
Thursday, March 7, 2013
Ready for Fox Sports 1?
News Corp. recently announced that it will be launching a new major sports channel - Fox Sports 1 - on August 17. The company looks to leverage its combination of 22 regional sports channels, and niche sports channels (like Speed), into a major national brand. To do so, it is planning to start with a foundation of 4800 hours of programming, and anticipates being available to 90 million homes. That will put it in a competitive position with ESPN, although they downplayed that goal.
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