Monday, October 7, 2013
Pew: Social Networking penetration, use in US
Younger adults are avid adopters and users, but social networking is also becoming widely used by older adult: 60% of internet users aged 50-64 use it, as do 43% of those 65 or older. Minorities (Hispanics 80%, Blacks 75%) are heavier adopters than whites &70%). Interestingly, there were no statistically significant differences in terms of gender, education, location, or income.
Source - 72% of Online Adults are Social Networking Site Users, Pew Internet & American Life Project research report.
Full research report as PDF file