Monday, October 7, 2013

Pew: Social Networking penetration, use in US

The Pew Research Center is reporting that as of May 2013, almost three-quarters (72%) of US adults who access the Internet are using social networking sites.  That survey also asked specifically about Twitter, and found that almost one-fifth (18%) on online adults used Twitter.

The new numbers also show that social networking penetration is increasing across demographic groups.

Younger adults are avid adopters and users, but social networking is also becoming widely used by older adult: 60% of internet users aged 50-64 use it, as do 43% of those 65 or older.  Minorities (Hispanics 80%, Blacks 75%) are heavier adopters than whites &70%). Interestingly, there were no statistically significant differences in terms of gender, education, location, or income.

While the percentage of online US adults who are on Twitter has more than doubled since 2010 to 18%, Twitter penetration is by far the highest among the youngest, with 30% of those 18-29 having Twitter accounts.  Minorities are almost twice as likely to be on Twitter than whites, and there are also statistically significant differences in penetration when looking at education, income, and urbanity.  The table to the right provides the detailed demographic breakdowns.

Source -  72% of Online Adults are Social Networking Site Users, Pew Internet & American Life Project research report.
Full research report as PDF file

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