Another Shift in Viewing Habits

A new study from NPD Connected Intelligence shows that younger TV viewers with "connected TVs" (where the TV or other device connected to the TV can stream online video content) are shifting their viewing patterns towards more nontraditional streaming content.  In fact, among 18-34-year-olds in the study, more reported watching OTT (streaming) video on their TVs than reported watching content from multichannel video distributors (cable, DBS, telcom TV).

“The younger consumer has come to expect a broadband experience from any screen they come in contact with, and their TV is no exception,” said John Buffone, director of devices, NPD Connected Intelligence.

The big streaming content aggregators (Netflix, Amazon Instant & Prime Video, HuluPlus; in that order) are tops in use for younger viewers, along with YouTube (which now runs second to Netflix).  The results come from a survey of 5000 US online adults.

Source -  Three Quarters of 18-34 Year-Olds Use Their Connected TV To Watch OTT Video According to the NPD Group,  press release from NPD Group