Tuesday, September 24, 2013

New ratings low in sports

Even in a world of 500 channels it really takes something to pull a 0.0 rating - where not a single ratings sample household watched the program.  Particularly if you're a hometown sports team.  But last Sunday, the Houston Astros pulled the feat, in an away game against the Cleveland Indians.  Specifically,
not a single, solitary Nielsen household tuned in for as long as a few minutes in any given quarter-hour to watch the Astros lose to the Indians for their 105th defeat of the year.
Sure, there were excuses - the NFL's Houston Texans were on TV at the same time, the game was carried only on a regional cable sports network, it was against Cleveland, who isn't doing all that well this year, and the Astros are really, really bad this year (Sunday's game was the 9th loss in a row, and the 105th of the season).  The ratings were also from the Houston overnights, which are based on a fairly small sample of homes (Nielsen reports having 851 metered households in the Houston market).  But even against the Texas A&M/Alabama college football game, they pulled a few viewers, earning a 0.04 rating.

Apparently, turnout in Cleveland wasn't that great either.  (The Cleveland Indians has the lowest percentage of tickets sold in Major League Baseball - the pic is from that Sunday game).

Not the kind of record any sports team wants to set.

Source -  New low for Astros: 0.0 TV Rating,  Houston Chronicle

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