Wednesday, September 25, 2013

Infographic: Changing News Habits

From a multinational survey of news consumers - and presented by a company marketing its own news app platform.  Still, there's some significant findings and trends on display.
  • 75% of smartphone owners and 70% of tablet owners check news through mobile devices several times a day - compared to the numbers using at least weekly for TV (74%), radio (55%), newspapers (38%), print magazines (18%) [TV includes broadcast, cable, and DBS sources]
  • Use of tablets to get news has doubled in the last year
  • The only media where half the respondents report consuming news for more than 30 minutes a day are TV and smartphones (both at 52%); 40% of tablet owners do, which is a higher share than any other medium
  • Thankfully, "accuracy" remains the most important criteria, although "fresh" (i.e. current) and "free" are cited as important by 57%.
  • 95% of news consumers get their news from aggregators (which includes traditional news outlets as well as online providers), although social media continues to make inroads. 43% report getting news from Facebook, and 28% from Twitter
  • EU news consumers report higher usage of traditional news media (newspapers, radio, TV) than USA news consumers.
“Due to mass adoption of consumer mobile devices, the access and appetite for trusted news continues to increase. People want to remain informed in a timely manner, more so now then ever before in our world’s recorded history,” said Gilles Raymond, said mobile industry veteran and CEO of Mobiles Republic. “We’ve found that reading news on tablets has more than doubled year over year. This is because the tablet allows for new trends in news consumption─ news snacking, for example, and because news syndication apps that provide all of a users favorite news sources within one app is a ready cure for information overload while increasing the user’s level of being informed on personal topics.  We believe our research can reassure the world’s primary news outlets, while also confirms they must have multiple streams of mobile news distribution in order to reach the mobile audiences and continue to thrive.”
Source - 2013 Infographic - the change in news reading habits,  Mobiles Research press release

1 comment:

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