Unlike a lot of other new/social media use reports, these numbers come from a large random sample of Americans, aged 12+. Thus, they are generalizable to the general US population. Here's some reported numbers:
- 45% of Internet users report listening to online radio in the last month. The average time listening is almost 12 hours a week.
- Awareness of online radio and music streaming services is growing substantially - 69% of US Internet users were "aware" of Pandora, 45% knew about iHeartRadio, and 22% had heard of Spotify. (In 2012, the awareness numbers were 59% for Pandora and 31% for iHeartRadio (Spotify was not included in that survey)).
- A third of at-work radio listening is done through a computer or mobile device.
- Despite this, AM/FM radio remains the predominant choice (78%) for those seeking to hear (discover) new music.
- 53% of Americans own a smartphone (it was 44% in 2012). Tablet ownership jumped from 17% in 2012 to 29% now. Smartphone ownership among 18-34-year-olds is at 75%.
- 56% of smartphone owners watch video on their devices. 63% access social media. 44% listen to online radio. As for daily use - 46% hit social media sites daily, 20% watch online videos daily, and 18% listen to online radio daily (32% listen to downloaded music daily).
- 43% of Americans watch online video at least weekly, with the added viewing not coming from YouTube (the percentage watching YouTube weekly was the same as last year).
- More than a quarter of Americans report checking their social networks several times each day. 62% have at least one social media profile. More than 80% of the 18-34 age group have social media profiles.
- 44% of Americans report reading or hearing about Tweets at least daily. Only 7% indicated that they had never heard of Tweets or Twitter.
- 45% report having a DVR
Sources - Online Radio, Mobile Device Ownership Surge, Online Media Daily
The Infinite Dial 2013: Navigating Digital Platforms, Arbitron/Edison Research report