Tuesday, June 5, 2012

Tablets preferred for video

It's not much of a surprise, but a new report from Rhythm NewMedia found that people like watching video on bigger screens.  Specifically, the study found that tablet owners watched from 50% to 175% more videos on tablets than they did on smartphones (the difference varied by the type of video application used).  This result was based on tracking online video usage in the first quarter of 2012, across the Rhythm mobile ad network.
  As for the advertising side, the report found that online video ads were nearly ubiquitous - 93% of the ads attached to streamed video use video components in their pitches.  There were other good signs for online advertising - adding social media buttons to in-stream ads helped increase the rate of consumer interaction from 0.9% to 1.48%; adding videos to banner ads on tablets increased interaction by a third (from 0.6% to 0.8%); and full-page ads on tablets had a whopping 20% interaction rate.  So look for lots more full-page ads on content streamed to tablets.

Source -  Tablet Users Watching More Videos Than Smartphone Owners,  OnlineMediaDaily

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