- When listening to the radio at work, more than half of smartphone owners report listening to the radio on their smartphone. Overall they are more likely to listen to the radio at work through their smartphones than listen over their computers (listening via regular radio still dominates, accounting for 59% of listening)
- Smartphone owners are much more likely than non-smartphone cell phone owners to frequently (several times a day or more) engage in the following media behaviors: browse the internet (46% v. 5%); use social networking sites (34% v. 4%); listen to downloaded music (25% v 3%); listen to online radio (12% v 1%); and watch videos (11% v. 1 %).
- Compared to non-Smartphone owners, those with smartphones: watch less TV (3:20 hrs/day v. 4:05 hrs/day); spend much more time on the internet (3:24 hrs/day v 1:38 hrs/day) - in fact, they spend more time on the internet than they do watching TV.
- Smartphone owners spend more time listening to the radio (2:26 vs 1:52) and less time reading newspapers (0:19 vs 0:26) than those who do not own smartphones.
- 29% of smartphone owners report listening to Internet radio streamed from a cell phone through their car's stereo
Source - The Smartphone Consumer 2012, Edison Research press release.
Presentation slides accompanying the report