Friday, August 30, 2013
Abysmal ratings for Al Jazeera debut & CNBC
To give you an idea of just how bad these numbers were, here's the daily average viewing for the major cable news networks for the same week: Fox News - 968,000; MSNBC - 348,000; CNN - 346,000. Both Fox and MSNBC saw slight declines from the previous week, while CNN experienced a slight increase. Despite some media gloating (especially at CNN) over Fox News' ratings decline, it still routinely draws around 2-3 times the viewership of the second place cable news channel in virtually all time slots.
Current, the news channel that Al Jazeera bought to get access to major multichannel distributors, averaged only 42,000 viewers in prime time in 2012, and saw ratings drop below thresholds for carriage on many of those systems before the sale to Al Jazeera.
Sources - Bad news: CNBC hits 20-year ratings nadir, NY Post
Al Jazeera American off to a slow ratings start, LA Times