There's a massive data speed war in Japan, with multiple operators offering 1 Gbps services over fiber-to-the-home (FTTH) networks, and one operator announcing the rollout of the Nuro 2Gbps FTTH residential service. So-Net's initial pricing for 2Gbps runs around $50 a month, significantly lower than competing 1 Gpbs services. Meanwhile, Japan telco NTT is said to be working on a 10Gbps residential network, to be available in a few years. 1 Gbps networks are popping up sporadically in the U.S. and Western Europe - Google's test markets offer 1 Gbps data plus multichannel video at around $100-150, and independent 1 Gbps network operators are pricing their services at $200-250 per month. For most potential residential subscribers, there is little noticeable difference between 2 Gbps and 1 Gbps top data speeds, or for that matter 100 Mbps (corrected from Gbps) speeds, so there is minimal incentive to switch to ultra-broadband services - aside from bragging rights, and price. So many analysts are cautious about the rush to ultra-fast broadband, wondering if the cost of upgrading network speeds is recoverable from residential subscription fees.
Consumers don’t yet trust the concept, with most still opting for subscription and digital content rental services such as Netflix and Hulu. “The ease of accessing and storing digital video libraries must approach that of digital music,” noted ABI practice director Sam Rosen.
Sources - Wireless LAN Market on Fire, CableFAX Tech
Broadband operators must beware the dangers of FTTH 'speed race', telecoms.com
ABI: UltraViolet Could Radiate 65 Million Accounts… or More, CableFAX Tech
Edited to correct typo in broadband speeds in middle story.