Sales and diffusion of mobile devices, particularly tablets, are continuing its fast pace. The good news for journalism is that people are also increasingly using them for accessing news.
A survey by the University of Missouri's Reynolds Journalism Institute (RJI), in connection with the Digital Publishing Alliance (DPA), conducted early this year found that roughly one-third of U.S. adults have and use a larger media tablet. The rapid growth was fueled by the introduction of major new tablet models from Samsung, Google, and Microsoft, Apple's move into smaller media tablets, and new larger-screen smartphone models that may provide competitive alternatives for smaller tablets.
It's looking like mobile is becoming a significant market for news access by audiences - although in many ways one that is still under development. As news organizations face increasing competition and declining usage in their traditional markets, this seems to be one that news organizations should take seriously - in reaching out to new audiences, and in the opportunities mobile presents for new ways to package and distribute news and information.
Source - 2013 Q1 Research Report 2: Media tablets now used by at least one-third of U.S. adults,
RJI-DPA Mobile Media Research Project release