Another portion of the RTNDA/Hofstra study of broadcast newsrooms focused on their use of websites to post local news. The study reports that almost all radio stations, and every TV station airing local news, have websites, and that 80% of those sites have at least some local news. Even when breaking results by market size, the proportion remained fairly consistent (83.3% in major market websites, 84.6% in large markets, 78.9% in medium markets, and 76.7% in small markets).
The study also found that few radio stations offered their own apps. Roughly a quarter of radio station websites included web-exclusive content, and only 6.7% included user-generated content. In other words, most news on radio station websites is ported from regular station news content. Also, almost 60% of radio news directors couldn't tell if their web news operations was profitable or not - which is more likely to reflect a situation that web operations and revenues are bundled with other operations (and not considered as a separate cost center) than it is reflection of news director's ignorance. For those who did separate out website operations, about 13% reported they were profitable, 13% broke even, and 15% reported losses.
Sources - 2012 RTNDA/Hofstra Newsroom Study Looks At Station Websites, AllAccess.com
Full Study - 2012 TV and Radio News Staffing and Profitability Survey
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