On average, websites had two full-time workers and 1.2 part-timers. More than three-fourths (78%) of all TV newsrooms reported that other staffers "help out" with the website.
In terms of website news content, 25% of websites had some news content that was "exclusive" to the web, and only 8.1% included user-generated content (both slight declines from the previous year's findings). There was also little change in the relationship between the website and news directors - 20% reported they were in charge of the station's entire website efforts, while 70% reported that they were responsible only for the news content on the site. (3% reported having no role, 5% reported having some other type of relationship).
Perhaps the best news of the study was that websites were much less likely to be a drain on station or newsroom resources. Just under forty percent (39.7%) websites were reported as generating a profit, with another 8.6% "broke even", and only 10.3% were said to generate a net loss. As with radio station websites, a lot of TV station website operations were folded into other departments, or did not have associated revenues broken out - thus 41.4% of news directors could not tell whether the website was profitable or not on its own. But given the high proportion of profitable websites where known, it is quite likely that most TV stations are now finding that their websites contribute positively to station operations.
Source - 40 percent of TV websites report profitability; survey finds page views, traffic climb, Broadcast Engineering.
Part 4 of 2012 TV and Radio News Staffing and Profitability Survey, RTNDA
edit - Forgot the header...
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