PwC - IPTV Key for Australian Media

Global analyst firm PricewaterhouseCooper (PwC) released its Australian Entertainment & Media Outlook report for 2012-2016.  The report predicted that IPTV and other online television subscription services would lead the way in growing the Australian media & entertainment market 18% over the next five years.  The report suggests that by 2017, more than a quarter of Australians will have switched to IPTV subscription services, concluding that the shift "makes IPTV a strong market contender among the boxes vying to control content shown in Australian living rooms."

  The study forecast an overall annual growth rate of 4.1 percent for Australia's media $ entertainment industries, despite continuing declines in the print sectors.  The report predicts that newspapers will see circulation declines average 7.6 percent annually, and drops in advertising revenues of 5.1 percent per year.
  The report recommended patience as emerging new online business models will take some time to fully develop.  It also had some recommendations for policy, warning that

"some types of Australian content--drama, documentary and children's programming-- would all but disappear if it were not regulated, due to the high costs of production."

Content, in fact, was a critical concern in terms of the future success of media and entertainment industries, firms, and markets. PwC analyst David Wiadrowski warned that content "cannot be taken for granted. Popular professional content that crosses platforms, aggregates viewers, prompts recommendation and lights up social media, becomes increasingly valuable."

Source - IPTV seen as important piece of Australian media and entertainment industry future FierceIPTV