A new research report from NPD Group shows that almost 1 in 5 consumers worldwide access online video through their TV sets on a daily basis, and 25% report watching online videos on their TVs at least several times a week. Those numbers are based on a survey of 14,000 consumers across 14 countries that looked at online video content and how it was accessed and used.
There were significant differences across countries in terms of the level of online video use, and in the devices used to access and display them. In urban China, almost 40% reported watching online videos on their TVs daily. Urban China was, in fact, heavy users of online video - "consuming more online video content than any other country across every device."
The increase in using TV sets to watch online video is very likely to be related to a shift in content preferences - films are now the most popular online video content on TVs, overtaking TV programs, and other content forms.
Using mobile devices to watch online videos continues to grow, but still trails the use of laptops (52%) and desktop computers (73%).
Source - Report: 18 Percent of Consumers Watch Online Video Content on TVs Worldwide, Online Video Daily
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