Milestones: A Million for Viggle

Viggle is a "TV check-in" mobile app that has accumulated a million registered users since its launch last January.  If you're a two-screen TV viewer, you can use Viggle while you're watching to "check-in" and verify your TV watching habits - and have that record of viewing earn rewards.  Viggle uses your mobile device to identify the program you're currently watching, and if it's on one of more than 140 channels registered with Viggle, it notes your viewing activity.  Watch long enough and you can earn points that can earn a variety of awards.  Points can also be earned while watching certain video clips, playing games, or participating interactively with trivia games and live polls associated with some programs.  There is also a suite of social media options, whose use may also generate points for viewers.

To date, Viggle users have checked in to more than 63 million TV shows and, on average, spend 86 minutes per session within the app, according to the startup. Points have been redeemed 905,000 times for items including movie tickets, music, and gift cards through Best Buy, Amazon, Fandango, Hulu Plus, iTunes, and others.

  Viggle gets paid by networks, program producers, and advertisers for "check-ins", and has a second potential revenue stream from its ability to collect individualized viewing records. It's also recently released a developer kit that can allow networks and program producers to develop program-specific widgets that would allow viewers to interact with programs and other viewers in real-time - engaging viewers and audiences.  Viggle indicated that such third party widgets could also be used to generate revenues.

Source -  TV App Viggle Hits 1M Users,  MediaPostRaw blog