The Digital Advertising Alliance has added two of the larger groups representing ad agencies to a group working on the creation of privacy standards for Online Behavioral Advertising. The centerpiece and public face of the effort is the "Advertising Option" icon, which will be included in or with online ads, indicating participation in the program (and hopefully, adherence to the industry's self-imposed standards about privacy in the collection and use of online behavioral data).
It's a good sign that the industry has recognized and is addressing the issue of privacy, as the Internet offers abundant opportunity to amass data on its users.
I wish the program success.
Source: "Digital Ad Alliance Creates Privacy Rules for Online Ads", Online Media Daily
Website for the "Self-Regulatory Program for Online Behavioral Advertising."
(revised to remove typo and add Source link)