- Text more frequently than any other age group (twice as much as nearest demo), and talk less on the phone. 77% of teens have their own mobile phones, and another 11% regularly borrow one.
- Almost 80% use social media or blogs
- Are the heaviest viewers of mobile video (over 7 hours/month), but watch traditional TV less than other age groups
- Even so, their TV viewing is up slightly, and Internet use down slightly - although their Internet use is more highly targeted.
- Only 1 in 4 read a newspaper
None of this is really new - it's a continuation of trends over the last ten years or so. But it's another call for traditional media to rethink it's conventional audience model - where the media users are passive, anonymous, receptors of whatever content the media outlet chooses to deliver. A new audience choice model is emerging.
Source: "Teen Media Behavior; Texting, Talking, Socializing, TV Watching, Mobiling." Research Brief from the Center for Media Research