Monday, June 20, 2011

Cable Wins! (Fun with Numbers)

Cable networks proudly announced that cable networks grabbed more upfront advertising dollars (commitments from advertisers for the upcoming season) than the broadcast networks were able to generate.  Cable got $8.96 billion compared to broadcast's $8.5 billion, with 20% of cable's upfront inventory still unsold. 
On the other hand, the broadcast network number was only for prime time while the roughly 70 ad-supported networks were counting all day-parts.  Then again, broadcast networks seem to be dropping out of a lot of mid-day and overnight day-parts, so it's a not unreasonable schedule vs. schedule comparison.

Source: "Cable's Big Headlines This Upfront: Continued Good News, Or A More Complex Story?TVWatch

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