Some quick bits from the headlines about the diffusion of
“TV Everywhere” –
Good – A plethora
of new studies show that broadband access and speeds are continuing to grow
(the backbone allowing realtime HDTV streaming). AT&T’s telco cable systems are pushing
wireless boxes. A forecast from NPD Group predicts that connected TVs will grow by 44% over the next two hears
Bad – On the
other hand, another survey is suggesting that while the technology’s connected,
and content increasingly available, use may be lagging. A survey reports that 82% of respondents
didn’t know what “TV Everywhere” referred to, and only 4% know their login/account
information for authentication.
Ugly – The
looming problem of licensing: as networks and program creators work to push
licensing fees higher and higher, there’ll be increasing push to limit access
through authentication, and increased costs and burdens for audiences. (See earlier post). The real problem here is that while driving
licensing fees up may be a short term revenue gain, it’s likely to also result
in audience losses in the long term (which will harm both advertising and
licensing revenue streams).
Sources - IP-Connected TV Devices Set For A Surge, Multichannel News
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