Monday, January 27, 2014
Nielsen offloads LinkMeter project
Nielsen seems to have gone one step further, announcing recently that it will divest itself of the LinkMeter system by selling it to comScore - one of the original collaborators and Nielsen's strongest competition in online media metrics. The move should keep the efforts to develop a consensus crossplatform metric competitive for the time being.
Source - Nielsen Finalizes Agreement To Sell Arbitron LinkMeter To comScore, Fulfills, FTC Antitrust Order, Media Daily News