Thursday, January 23, 2014

CNN's fall continues

CNN, arguably the originator of 24-hour news network, and its once predominant purveyor, is seeing its ratings falling by 33% in the key 25-54 demographic over the last year under the leadership of Jeff Zucker.  Total viewing (all demos) wasn't much better, with a fall of 28% in the last year.  Nielsen reports that last week's key audience (adults 25-54) for CNN averaged only 78,000 over the day and 98,000 in primetime.  The overall viewing numbers weren't much better, with only 277,000 average in primetime. 

In contrast, the numbers for the same demo (adults 25-54) for MSNBC were 148,000 total day and 235,000 in primetime.  MSNBC's numbers were down 5% from same time last year for that demo, but down 11% in overall viewing.  Fox News Channel continued their recent dominance, with 218,000 total day average and 261,000 primetime average for the 25-54 demo.  In contrast to CNN and MSNBC's long term ratings declines, Fox's ratings were up 3% in the 25-54 demo, and 6% in total viewing over the same time last year.

CNN's frontline primetime programs were no help:  Anderson Cooper's AC360 posted its lowest ratings since moving to the 8pm primetime slot, and Piers Morgan Live had its second-lowest ratings in the last year.  Total viewing for AC360 was just 252,000 (Fox's O'Rielly led the time slot with 2.43 million viewers and MSNBC's All In With Chris Hayes pulled 557,000 total viewers).

Monday's overnight ratings weren't much better.  At 8pm. CNN's AC360 pulled in 457,000 viewers, still a distant third behind Fox's O'Rielly (with 2,662,000) and MSNBC's All In with Chris Hayes (with 903,000).  O'Rielly's audience, in fact, was almost twice that of CNN and MSNBC combined).  At the 9pm slot, CNN's Piers Morgan pulled in 445,000 viewers, still a distant third to MSNBC's Rachel Maddow (1,047,000) and Fox's Kelly File (2,241,000).
Sources -  CNN Falls to Lowest Ratings Yet Under Jeff Zucker,  Variety
CNN Ratings Decline Stirs Worry, New York Times
Cable News Ratings for Monday, January 20, 2014,  TV by the Numbers

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