Tuesday, December 11, 2012

Milepost: Gaming Revenues

The latest big game release, Activision Blizzard's "Call of Duty: Black Ops II", topped $1 billion in retail sales in its first 15 days of release.  The previous installment had taken 16 days to reach $1 billion last year.
  To provide some context, the current record for feature films is 17 days for Avatar (in 2009), and total U.S. political ad spending for 2012 approached $3 billion.

Source -  New Call Of Duty: $1 billion in 15 Days,  Around the Net in Brand Marketing.

1 comment:

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