The BI Intelligence slide show at the IGNITION: Future of Digital conference last week also had a lot to say about Social Media. Here's some highlights -
Facebook is the dominant global giant of social media (i.e., the Google). About 1 of every 7 people in the world are active Facebook Users (at least once a month). And Facebook is truly global - it's the leading social media site for most of the world, with a few notable exceptions. Several countries have banned or severely limited Facebook service, and in some countries a native language alternative dominates. While Facebook supports more than 70 languages and dialects, it seems to be less successful outside the English and Indo-European core languages.
While Facebook's ability to drive referrals to e-commerce sites is growing rapidly, those numbers remain minuscule compared to Google and other online portals/search engines.
The "Social" online markets are still in the early development and growth stages, but there's good evidence that social sites are finding ways to monetize their user base - through advertising, in-game fees and purchases, and through marketing and linking arrangements. Perhaps not as much, or as fast, as hoped by the people and institutions buying stock at Facebook's Initial Public Offering, but the potential is there.
Next up - Mobile
Source - The Future of Digital [Slide Deck], Business Insider