Wednesday, October 10, 2012

Milestones: Facebook passes 1 Billion

Last week, Facebook CEO Mark Zuckerberg announced that the social network had reached 1 billion monthly active users.  That means that 14% of the world's estimated 7 billion people have Facebook accounts and use them at least monthly.  He didn't indicate whether that number includes the 83 million duplicate and fake Facebook accounts that the company had previously acknowledged.
  Following YouTube's lead, Facebook released a number of "Wow!!" statistics.

  • 60% of Facebook users access the social media site from mobile devices
  • There are more than 140 billion connections between friends
  • People have uploaded 219 billion photos
  • 62.6 million songs have been played an aggregated total of 22 billion times since that feature launched in Sept 2011
  • 1.13 trillion "likes" have been recorded since that feature launched in early 2009
  • 17 billion posts have been location-tagged since that feature was launched Aug 2010
Users are trending younger - when Facebook hit 50 million users (Oct 2007), their media age was 26; when it hit 500 million, media age of new users was 23; and now with over a billion served, the median age of new users is 22.  In keeping with that trend, Facebook is working on technology that will open the social media service to kids under 13 (with parental permission of course).
  But with much of Facebook's current growth in users coming from younger, less affluent individuals and poorer countries, financial analysts suggest that it will be hard for Facebook to maintain it's current average revenue per user of $1.28,

Source - Facebook Hits 1 Billion Users: Now The Hard Part,  the Brainyard

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