The NAB (National Association of Broadcasters) has a new promotional effort to illustrate how local broadcasters have served their communities. The "Licensed to Serve" monthly eNewsletter posts stories about various local broadcasters' community service initiatives and their partnerships with nonprofit groups. You can find the Sept. 2012 Issue here; and the NAB's Public Service page links to prior issues and other public service efforts.
Yes, it's self-serving, but you can also pick up some good ideas for initiatives in your community.
Source - Broadcaster's Efforts Highlighted in "Licensed to Serve", NAB SmartBrief eNewsletter