- The highest completion rates were found on full-episode-player sites (Hulu, CBS.com), where 93% of those exposed to the video ad watched the whole ad. Video portals (YouTube, Vevo), news sites, and business sites had completion rates around 83-84%, while lifestyle and general portal sites had completion rates in the 73-74% range.
- Vindico also found that longer-form content saw higher completion rates (91%) than shorter ones (73%).
- Video portals had the highest click-through rates at 1.75%; while the rates for all other sites was below 1%.
Source - Report: Interactive Video Spots Grow Five-Fold in First Half of the Year, VidBlog