For those of you who become agitated with the music playing across the store as you peruse racks of clothing while listening to your kind of music on your smartphone, technology has a solution for you! The Gap has teamed up with streaming music start-up Roqbot to allow Gap customers/Roqbot users to choose the playlist to play over the store’s loudspeakers. “Shoppers who check in with the Roqbot app may actively parse the store’s featured pre-approved music selections, pick favorite tracks and vote on others’ acoustic choices, thereby impacting currently queued selections” (Steinburg).
The Gap is only in the testing stage of this at its Chestnut Street location in San Francisco, California; however, this testing “…will run through the holidays and includes integrated support for Facebook, Twitter and Foursquare, the service could expand to future locations and retailers in 2012 if it proves successful on Chestnut Street” (Steinburg).
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