A new report by Broadcom of a recent consumer poll suggests that the growth in mobile media devices is contributing to increased consumption of media content away from home. Of those with mobile devices, about a third report consuming more than 10 hours of media content a week while on the go, and more than half report consuming at least 5 hours a week. Two thirds reported they would stream TV signals to multiple wireless devices if their cable or satellite provider offered the service.
And ownership of those devices has exploded in recent years - 22% of respondents said they had 6 or more wireless devices at home; 28% reported adding (and configuring) a new wireless device in the last month. When thinking about a new HDTV, two-thirds said they were more likely to purchase one that could connect to wireless devices and the Internet. The desire for connectivity is extending to the car; when looking at a new vehicle's features, 52% wanted real-time access to traffic updates and other data downloads; 50% looked for easy attachment to digital music players; 43% looked for attachment points for smartphones or tablets; and 31% looked for Internet access.
Home or away, multi-screen entertainment is on the rise - 87% of respondents claimed they consumed at least 10 hours of digital content weekly; 68% said they watch at least two videos a day, and 24% said they watched 5 or more videos daily; the survey found more than a third have said they've experienced "connectivity withdrawal" when unable to get online from a mobile device (smartphone, tablet, or laptop). Furthermore, that's not a particularly rare occurrence, with some 30% saying it happens weekly.
Increasing, the report concludes, consumers are demanding, and expecting, seamless and pervasive connectivity from both devices and content providers. Consumer electronics firms are providing the enabling technology - content providers need to work on how to make their offerings available in ways that match.
Sources - Consumers Looking For Seamless, Pervasive Connectivity, MediaPost Research Brief
Broadcom press release
I’m so glad that I have access to technology from DISH (my employer) right when it hits the market because ever since I got wind that FOX shows were available on dishonline.com without the 5 day delay they have on FOX’s own website, I was thrilled. Normally, I would use my Sling Adapter to watch my DVR shows anywhere, but when I go on trips for work it always happens that my kids record something they want instead (which had better not happen with American Idol) but I can watch it on dishonline.com the next day so, it’s no big deal. I watch A LOT more TV now that I have access to it all the time so I totally believe those survey results are correct.
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