Microsoft Launches Xbox TV

Microsoft has announced that it will be integrating a new user interface for its Xbox gaming system that will let users to access music, movies, TV shows, and games - and to navigate among options - with a wave of your hand or the sound of your voice.
  Xbox owners with the Kinect motion controller can use it to swipe through screens of options, simply by waving a hand in the air.  It also responds to direct voice commands and incorporates Microsoft's Bing search engines.

In a demonstration for The Associated Press, a Microsoft employee demonstrated how saying, clearly, "Xbox. Bing. 'Iron Man,' " brought up a selection of movies, TV shows, games and soundtracks related to the title. Saying "Xbox. Show. Movies," brought up places to rent or buy the movie, including Microsoft's Zune store, Wal-Mart's Vudu, Netflix or pay TV channel Epix.
Separate subscriptions are required for services like Netflix, and much of the content also requires being a gold member of Xbox Live, a connected Internet service that costs $60 a year.

Microsoft anticipates having about 40 content partners, who will be added to the system over time, but for now, there are no broadcast network partners, so that content will not be available on the system.

   If successful, I can foresee a whole new level of fighting for control over what to watch.  No longer will possession of the remote dictate control.  If all it takes is a loud voice or a waved hand, how long before all that shouting and waving degenerates into a rumble?

Source - Microsoft rolls out Xbox TV platform,  Broadcast Newsroom