Glamour goes Social

Post contributed by Krystyna Barnard -


In a November Folio article,  TJ Raphael writes how “interactive mobile tactics drove social engagement for content and advertisers.” The magazine did this by implementing Social SnapTag technology into both print and digital editions of their magazine, which enabled readers to access packaging or promotional deals they see in the magazine. It also enabled the magazine to target various consumers and increase consumer communication via social networking sites through a sense of mass marketing. Raphael writes that the Social SnapTag is similar to the QR code, however, users don’t need a QR scanner or smartphone to interact with the program.
  As a result of Social SnapTag, approximately 67 percent of consumers who used the program also “liked” the magazine, Raphael commented that "It just goes to show how prevalent social media has become in today’s technologically advanced society, not only for consumers, but for producers as well."

Source - “Glamour Gets 50,000 ‘Likes’ From Social Media Campaign,” Folio