Thursday, January 27, 2011

Opportunity in Apps

An earlier post noted the dramatic growth in downloading and use of mobile apps.  A new report by Gartner predicts that app revenues will surpass $15 billion this year (2011), up from $5.2 billion in 2010.  With the continued diffusion of mobile and handheld devices, expect dramatic and rapid growth in both app downloads and revenues for the next few years. 
The question for media is how to tap that market; in particular, what kinds of apps can they create that people might be willing to buy?
Online Media Daily story

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