- Average Number of TVs per U.S. Household: 2.5
- Percentage of Americans with 4 or more TVs: 31%
- Number of Mobile Phone Users (13+): 228M
- Percentage of U.S. Mobile Subscribers with Smartphones: 31%
- Number of mobile phone web users: 83.2M
Additional TV Findings
- 115.9 million US homes have at least one TV.
- 104.7 million US homes are satellite and/or cable TV-ready.
- 100.2 million US homes have a DVD player.
- 70.6 million US homes have a VCR.
- 65 million US TVs are HD-compatible.
- 55.6 million US homes have digital cable.
- 43.1 million US homes have a DVR.
- 34.7 million US homes have satellite TV.
Emerging Media Devices (Ownership and Purchase Intent; % of Connected Consumers) | ||
Device | % Owning | % Definitely/Probably will Buy |
Computer with HS Internet | 75% | 5% |
HDTV | 46 | 10 |
DVR | 35 | 9 |
Handheld multimedia device | 20 | 5 |
TV with internet connection | 14 | 7 |
Devices that connect TV to internet | 10 | 7 |
Netbooks | 9 | 6 |
EBook readers | 5 | 7 |
Tablets | <1 | 6 |
3D TV | <1 | 6 |
Source: the Nielsen Company, January 2011 |
See the link to the full report for more information.
Nielsen's State of the Media - U.S. Audiences and Devices 2010 report.
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