Tuesday, January 25, 2011

Household media numbers

The Nielsen Company recently released some summary statistics on household media. Some fast facts from the report:

  • Average Number of TVs per U.S. Household: 2.5
  • Percentage of Americans with 4 or more TVs: 31%
  • Number of Mobile Phone Users (13+): 228M
  • Percentage of U.S. Mobile Subscribers with Smartphones: 31%
  • Number of mobile phone web users: 83.2M

Additional TV Findings
  • 115.9 million US homes have at least one TV.
  • 104.7 million US homes are satellite and/or cable TV-ready.
  • 100.2 million US homes have a DVD player.
  • 70.6 million US homes have a VCR.
  • 65 million US TVs are HD-compatible.
  • 55.6 million US homes have digital cable.
  • 43.1 million US homes have a DVR.
  • 34.7 million US homes have satellite TV.

Emerging Media Devices (Ownership and Purchase Intent; % of Connected Consumers)
Device % Owning % Definitely/Probably will Buy
Computer with HS Internet
75%
5%
HDTV
46
10
DVR
35
9
Handheld multimedia device
20
5
TV with internet connection
14
7
Devices that connect TV to internet
10
7
Netbooks
9
6
EBook readers
5
7
Tablets
<1
6
3D TV
<1
6
Source: the Nielsen Company, January 2011

 See the link to the full report for more information.

Nielsen's State of the Media - U.S. Audiences and Devices 2010 report.

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