Tuesday, January 18, 2011

New Clear Channel Media Head on Future of Radio

Bloomberg Television has an interview with the new Chairman of Media and Entertainment Platforms for Clear Channel Communications, Bob Pittman.  He's bullish on the future of radio (what would you expect?), but notes that consumers care about content, not the platform.  Thus, he predicts a continued focus on building power brands and delivering them via multiple platforms.

Radio Business Report has links to the Bloomberg interview as well as audio from an earlier interview of theirs.

No comments:

Post a Comment