Monday, January 31, 2011

Is Local Broadcasting Undervalued?

A report by media investment firm MC Alcamo & Co. showed that the stock value of a number of broadcasting firms fell significantly, in the range of 20-25%.  This reflects some of the short-term uncertainties facing broadcasting; but the report also suggests that the broadcast sector as a whole is undervalued by about 15%, in view of future potential revenues from retransmission fees and upcoming political seasons (with the huge boost in demand for advertising that comes from political campaigns).
From a Broadcasting & Cable story.

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