This blog is affiliated with a course at the School of Journalism & Electronic Media at the University of Tennessee, Knoxville. I'll try to use it to share relevant news and information with the class, and anyone else who's interested.
Tuesday, January 11, 2011
Mixed Report on advertising sales for last quarter
A report by Kantar Media (go here for press release), shows some gains for television, buoyed by significant increases in spot advertising due to political ads, and continuing declines in newspapers. Advertising spending in local newspapers has now declined for 20 straight quarters, and gains in the national newspaper category resulted primarily from strong growth by the Wall Street Journal. Internet display advertising grew 7.7% Magazines continued a trend of slow growth, as did local radio. National spot radio showed higher growth, again largely a result of political advertising.